Why Use Brochures in 2021? 10 Great Reasons
Well, it’s a small physical document, often printed on high-quality glossy paper, containing essential information about a business, its offer, the work hours, address, and contact information. Brochures can take the form of leaflets or flyers and are usually neatly folded. They are used as basic promotional material.
With the advent of fast-speed internet, e-commerce, and online payments, the question arises – “What is the purpose of brochure marketing in the digital age?” To understand the importance of brochures in business, we need to cover the biggest reasons why they are still an effective marketing solution.
- Over-reliance on digital means that physical brochures can have a real impact!
Today, everyone focuses on digital marketing, trying to make quirky, attention-grabbing social media posts, or drown their audience in ads. People are a little tired of the sea of memes, spam emails, and companies that focus on these forget about the old-school, tried-and-true methods. The advantages of brochure marketing are that it adds a more personal touch and that it is a bit unexpected these days. It has a similar emotional impact as sending your friends and family a letter instead of hitting them up on Messenger – it shows that you took the time to craft something and distribute it to your customers. And since not enough businesses are focusing on this form of marketing, especially startups, brochures can have a real impact.
- Cost-Effective at a time when many are slashing budgets!
Let’s face it; it’s been a challenging year for everyone, and any entrepreneur who’s kept their business running will know that costs need to be cut. While even smaller companies could afford to throw a small pile of money on web design, SEO, ads, billboards, and even commercials, these days, one has to be incredibly careful with every cent. That’s where brochures come in. Take the importance of brochures in tourism as an example – now that travel has a more local flavor, a piece of paper with all the best sites and history of local monuments delivered to a person’s door is a cheap and effective way to grab their attention. You choose from tons of designs, print out, and distribute hundreds of brochures for a fraction of the price of even the most rudimentary online marketing campaign.
- Shows credibility and dependability at a time when many businesses are struggling!
We mentioned the emotional impact of brochures, but there’s another aspect to why they can help brands build their reputation – a business handing out fancy brochures is thought of as reliable and successful. Now that most companies are struggling to get by, one that can devote the time and effort to talk about their goods and services in a straightforward and personal way must be dependable. The effectiveness of brochures in healthcare, in particular, really drives this point home. As the COVID-19 pandemic spread, short informative flyers and leaflets on preventative and personal safety measures helped minimize the virus’s spread. Medical institutions that were distributing these earned people’s trust and people gave a lot of respect to the brave medical personnel in the frontline, saving lives.
- Easy referral method – passing to colleagues, friends, or relatives!
There are tons of useful brochure statistics showing that these are still a powerful marketing tool. One of the main reasons is that people can quickly pass on such marketing materials to their professional and personal network, exposing it to even more people. It’s enough for a friend-of-a-friend to see a leaflet sitting on someone’s kitchen counter, and the next minute they’re reading through your brand history and product offer.
- Physical entity means it isn’t “closed” like a tab on your phone!
While most online pop-ups, videos, and ads often have little more than a couple of seconds of exposure, just enough for someone to close a tab or mute a video – and that’s assuming that they’re not using some sort of ad blocker, to begin with. Brochures have a habit of sticking around coffee tables, TV stands, on tops of drawers, even on armrests on couches for months on end. Another great thing is that you can create video brochures these days, a lovely folded up combo of high-quality paper with written content, and a small physical video player on the other page. It’s like a promo video, only one that people will find cool and exciting and keep, even showing their friends – it adds value, and it’s not something you see every day, so people are likely to keep them for quite a while. As you can see, there are lots of advantages of brochure marketing that will help you reach out to customers and establish yourself as a dependable and reputable brand – all without going over your budget.
A brochure is the perfect short-form presentation that lets you quickly familiarize your prospects with your brand values, your unique selling point, and your range of products and services. People get all the information they need in a glossy, colorful package, along with all your contact information, address, and website.
As we’ve discussed above, the purpose of brochure marketing is to add a more personal touch and leave prospects with a bit of physical promo material that will stay around for days and even get given to friends and family. It’s an in-your-face marketing tool, and as such, it’s an excellent addition to your brand’s toolbox.
They sure are. We’ve seen it time and time again in industries ranging from healthcare to tourism, especially retail businesses. The best thing about them is that people like to use brochures and magazines as a permanent feature of their coffee table drawers or waiting room tables, so many people get to see them.
There are several ways to go about these, the main being looking at your response rate, which can involve keeping an eye on website traffic in the days following brochure distribution. You can also use coupon codes in brochures to see how many buyers were drawn in by these materials.