Eco Friendly Outdoor Signage For Businesses
Increased awareness with regards to the environment and the challenges it faces going forward, have become ingrained in all spheres of life, including business! Social responsibility of business is being embraced in most industries, with all companies, regardless of size, making changes to improve the environmental situation wherever viable for them to do so. The marketing and advertising world is no exception with the industry now providing many eco-friendly options for advertising vehicles and materials – here are some examples of the eco-friendly signage options now available:
Waste-Paper
Post consumer wastepaper or PCW paper as named within the industry, is a product being increasingly used by print shops and companies. PCW ensures that a product is being 100% reused – aside from the actual paper being printed on, the pulp that is generated from PCW paper is used as an effective solid backing for any signs being manufactured! An additional eco friendly bonus of this is that the production process requires only two-thirds of the energy used in traditional virgin chemical pulp production and it also uses 75% less water.
Corrugated Cardboard
Another of the PCW environmentally friendly products, corrugated cardboard, or honeycomb cardboard as it is sometimes referred to, is extremely cost-effective – cheap to produce and easy to recycle, although it can be used in outdoor locations it does not yet have the durability of their traditional PVC counterparts!
Ecoflex
Ecoflex pavement signs are ideal for promotional signage outside of high street businesses, forecourts, retail estates or at business conventions or exhibitions. Ecoflex is a fully recyclable, high-impact foil sign that is easy to assemble - able to withstand strong winds these flexi-signs can be used in a whole host of different situations to promote products and services. An affordable, cost-effective option, ecoflex pavement signs offer a double-sided display for your business message or graphics to attract attention to your business – the ideal ‘eco-nomical’ and ‘eco-friendly’ advertising signage!
Banners
There are now eco-friendly banners that are both durable and recyclable. Banners are printed on recyclable eco-friendly materials which are lightweight, whilst also being weather-resistant and durable making them ideal for outdoor display and portable enough to move from site to site when required.
Print Ink
There has been a significant shift in the types of ink used by print companies in recent times. Many print companies have also “taken up the banner”, as such, to play their part in working with more environmentally friendly materials – soy-based or vegetable-based inks are now being used as alternatives to the more traditional ink types. Whereas the traditional ink types contain synthetic chemicals, the alternative soy and vegetable-based inks contain NO harmful substances – early use of the eco-friendly inks produced some problems with quality and drying issues, but research and development with the vegetable-based inks have produced high-performance and high-quality print products that are being wholly embraced by the print companies overall to establish an eco-friendly printing environment throughout the industry.
