Essential Information About Poster Printing

So you’ve decided to invest in some poster printing for your business or event. Great start. But now you need to tackle your content, layout and poster sizing. Unless you’ve designed and implemented a poster campaign before, it’s likely that you’ll need a bit of information to help you along the way. A poster campaign is a great way to get your message in front of a large audience. We’ve put this helpful guide together to assist with demystifying the process and give you a starting point. Read on…

Define your target audience

Identify who you want to reach with your campaign. It’s highly likely that you want to speak to a specific group of people. They’re your ideal customers right? The chances are, you already know how best to communicate with them, what language sings out to them, and your poster needs to use this tone of voice. Tailor your message and design to appeal to them.

Keep it simple

A poster should be easy to read and understand at a glance. You don’t want prospective customers to look at your poster and feel overwhelmed or put off by the content. By using clear, simple text and high-quality images, there is more chance of you captivating your target audience and holding their attention.

Use a powerful headline

The headline is the most important part of your poster, as it will be the first thing people see. Make sure it grabs attention and clearly communicates your message. Avoid being vague or clever with your headline and make sure that the rest of your content support its message succinctly.

Use a consistent design

Use a consistent design and colour scheme throughout your poster campaign which is cohesive with your logo and branding. To create a strong visual impact and make it easy to recognise your brand, ensure that the design of your poster sits perfectly with the message. For example, if the purpose of your poster is to advertise local yoga classes, it would be cohesive to use colours that are typically associated with feeling peaceful.

Place your posters strategically

Put your posters in places where your target audience will see them. This may take some research about where your ideal customers hang out, but it’s essential that you don’t waste time and money on a campaign that won’t be seen by the right people, due to incorrect placement. You’ll also need to consider the size of your posters here. No point investing in A1 poster printing for locations that will only fit an A4 size print. Do your analysis well and make sure you get the right bang for your buck!

Use a call to action

Encourage people to take a specific action, such as visiting your website or attending an event by including a clear call to action on your poster. Be assertive with a directive message. People respond to being given instruction and it’s no different with advertising.

Evaluate the effectiveness of your campaign

Keep track of the number of people who see your posters by the number of people who take the desired action. You can also do this by asking customers or attendees about how they heard about you or the event. You can then utilise this information as a way to improve your campaign in the future.

Choose GD Print for your next Poster Campaign

Overall, creating a poster campaign can be a cost-effective way to create repeated impressions and promote your message. If you want some expert advice and a high quality printing service, talk to us here at GD Print today. We have decades of experience in helping customers just like you to produce brilliant print marketing materials and improve business.