How To Promote Your Event With Direct Mail

Companies employ many different forms of marketing and promotion for their goods, services, and events – especially with the opportunities that digital and online platforms now offer to reach a wide audience! There is, however, a more traditional, but still highly effective, marketing and sales tool available to businesses to promote their events to prospective customers and clients – direct mail! These promotional business events and conferences can take a lot of organisation - and it is always that time is of the essence! Here are some tips as to how to make the most of the time needed for preparation and how direct mailing will help your event be well-attended and successful:

Exhibitor Promotions

You want to attract high quality exhibitors to your event that people will want to see represented at such an occasion, so you will need to keep these businesses informed with the details of, and help them to get the most from, the event. There are some activities you should consider such as “early bird” discounts – many event promoters will offer these discounts through email – but these can often end-up as “spam” and, either get automatically deleted, or simply overlooked in the daily plethora of mails arriving at businesses! Sending direct mail items such as promotional flyers and using custom card printing can prove far more effective in offering ‘book before’ discounts to exhibitors.

You can also create invites to the event on behalf of the businesses that are exhibiting – these companies then simply need to send out these pre-printed invites to their respective customers encouraging them to attend.

Visitor Promotions

Having confirmed the companies that will be exhibiting at your event, you can turn your attention to contacting and encouraging prospective attendees. Direct mail items such as postcards and promotional flyers can be highly effective in garnering people’s attention for such events – organising folded leaflet printing to produce literature informing prospective attendees of the event highlights, the businesses exhibiting and the speakers at the event will boost both interest and attendance for the event. 

Build-Up To The Event

You will want to prepare certain printed promotional materials to distribute to all attendees such as:

• Badges – Using direct mail to send badges to those businesses and attendees who have pre-registered for the event is a great marketing tool – and for those that have not yet registered for this specific event, but have attended previous similar occasions, a mailed badge is a great reminder and encouragement to register for the upcoming event!
• Gift Bags – Branded delegate gift bags are very effective marketing vehicles and popular promotional elements – sponsored bags will highlight your business brand, constantly displaying your corporate logo and colours to all who see other delegates carrying them.

Reminders

Direct mailing final ‘reminders’ in the period immediately prior to the event to the exhibiting companies, and all confirmed and prospective attendees, will have a positive effect on the numbers that finally attend the event.

If you are organising a business promotional event or conference, speak with an experienced print company as to how to make the most effective use of direct mailing options through custom card printing, folded leaflet printing and promotional flyers – their knowledgeable staff will be able to advise you on the best options for all printed promotional opportunities.