How To Promote Your Music Event
Planning and organising a live music event can be an onerous and difficult task. There are so many different considerations from booking the musical acts themselves, to finding suitable venues and funding. One of the major considerations is the promotion of the event – it is no good having a great music line-up and fantastic venue if nobody knows it’s happening and doesn’t attend! Here are some tips as to how to effectively promote your music event:
Promotional Print Materials
The oldest and most established form of promotion for any event – or indeed, any business product or brand promotion – is through printed promotional materials. Flyers, posters, brochures, business cards and different forms of leaflets are incredibly effective in ‘spreading the word’ and bringing an event to people’s attention. High-quality printed materials are perfect vehicles to garner initial attention and show exactly what your customers will be seeing at your event. A clever and distinctive graphic design that incorporates your branding and displays all the relevant information about your event can be reproduced on to different printed materials – A1 poster printing, flyer and leaflet printing, and other forms of sign printing will provide different vehicles that can be displayed and/or distributed in varied locations actively and effectively promoting your event. A1 posters, leaflets and flyers can be displayed in locations such as libraries, colleges, schools, bars, and coffee shops in and around the area the event is to be staged for people to notice and pick-up.
Event Branding
Giving your event a unique branding and title will attract attention and capture the interest of potential attendees – choose something distinctive both as a visual graphic and a title for your music event to gain the maximum impact of creating intrigue and interest.
Social Media
The most accessed forms of communication and, therefore, advertising and promotion these days are through the various social media platforms. If you are aiming for a younger target audience for your music event, then these avenues are especially effective. Facebook has a massive ‘catchment’ and is ideal for promoting events – you can display pictures and images as well as written content to provide important information on the event to entice people to attend. Facebook allows you access to both individuals and targeted groups to which your specific event may appeal.
Instagram offers a ‘story’ function, like Facebook, that allows you to display a range of content to engage potential attendees. Other social media platforms such as Twitter and LinkedIn offer further promotional opportunities as does the ever-growing TikTok platform.
Event Websites
These promotional websites are ideal as they often link into multiple similar sites that specifically target an audience interested in those events, so allow you to inform people specifically looking for music events to be alerted to yours.
Influencers
As with the social media platforms, the rise of influencers has a growing impact on promotion of all kinds. Contacting your local student union groups, youth clubs and similar, can be a great way to spread the word of your event. Local influencers can have a real impact in encouraging people to attend specific events, whilst the actual music acts you book for the event will have their own following and will encourage others to come to the event.
Press Releases
A well-written press release distributed to local papers, magazines, clubs, and businesses can be a very effective tool in informing the general public of your event. Include contact details and how people can go about purchasing tickets for the event.
GD Print Commercial Printers, Bournemouth
If you are planning a music event and want help in effectively promoting it, then contact an experienced print company to produce your important printed materials. GD Print are established online printers in Bournemouth and their experienced and knowledgeable staff can help and advise you in every aspect of printed promotional materials. They are experts in A1 poster printing and all aspects of sign printing, as well as being able to produce the various flyers and leaflets you may require.
