How To Use Posters And Leaflets To Promote Your Business Or Event

Companies regularly use different marketing tools and methods to advertise their brand, products, and services and, especially in this digital age, there are many different options for marketing. Whilst the ever-increasing use of digital outlets such as online portals, websites and social media platforms grow in popularity for advertising, some of the most effective marketing options are the more ‘traditional’ and long-established advertising vehicles. Amongst these are the use of printed posters and flyers to highlight your company’s products – an inexpensive and still highly influential advertising option. Here is some information as how to get the most effective use from poster and leaflet printing:  

Posters

Printed posters are often used to promote businesses, services, and events from a specific location. A well-designed and strategically placed printed poster can convey information to a large number of people over an extended period. Prominently placing a poster in an area of high footfall can catch people’s attention and create an initial impression of a large number of potential customers for your business, product or event.

When considering where to position your posters it is always advisable to have them in nearby locations to your business premises, as this will increase the likelihood of potential customers seeing and entering your business having just seen your posters. Place your posters at eye-level height wherever feasible – you want to attract the attention of the casual passer-by, so the more prominent your posters are to the average eye-line the more likely your message will register with them. Poster printing is cheap and therefore easy to replace or update when relevant or necessary. They are ideal for long-term advertising as a constant brand reinforcement tool and can form impressive hanging displays at specific events or venues. 

Leaflets

Printed leaflets, or flyers as sometimes referred to, are versatile, cheap to design and print, and easy to distribute. They can be used to advertise just about anything and used anywhere. Leaflets can be left in a stack at strategic buildings or locations for people to pick-up, they can be physically handed-out to passers-by in any location or can be used as a direct mailing tool either through the post or by a physical leaflet drop around an area. They can be displayed on bulletin boards in public buildings or retail areas – wherever they are placed or distributed they are great advertising vehicles for informing people of either specific products, perhaps special offers, or particular events or functions. They can be printed double-sided to provide more advertising space to relay more information, and offer potential customers a tactile, physical item that people can retain and refer to repeatedly.  

Both posters and leaflets can be used in an advertising campaign with individual leaflets acting as a more detailed reinforcement of a main message displayed through posters that have initially caught peoples’ attention. Both poster and leaflet printing are affordable and cost-effective marketing items to produce and distribute offering a great business return.     

GD Print Commercial Printers, Bournemouth 

If you are interested in large poster printing in Bournemouth, or the surrounding areas, then speak to GD Print Commercial Printers – they are an established and respected digital print company who can advise you on all aspects of business printing including all forms of advertising posters, including A1 poster printing, flyer and leaflet printing, as well as all business stationery that your company may need.