Whilst most business have an established marketing and advertising strategy, making use of the most relevant marketing tools for their specific business arena, much of their campaigns will be based around ‘indoor’ marketing such as online digital platforms and printed marketing materials. Outdoor marketing can be just as fruitful to a company and many businesses use posters, shop signs, banners and even vehicle advertising to attract custom. There is, however, a more novel and interesting advertising tool becoming more popular – giant branded deck chairs! Here is some information and benefits to considering these deck chairs as part of your business’ marketing strategy:

Fun and Novelty

Not many marketing vehicles can be described as fun – but giant branded deck chairs are just that! They will garner immediate attention from anyone who sees them – and who can resist climbing into one? A giant deck chair will catch the eye as people walk into an event or any location with one. And as promotional products go, there is nothing quite so memorable. The fun aspect, as people wait to have their photograph taken sat in these novelty chairs (and believe me, they will!), means that whatever branding or message the canvas sling is portraying will be noticed – and photographed – by everyone using them!

Perfectly Reusable

Giant branded deck chairs are quick and easy to put up and therefore are ideal marketing vehicles to be used in multiple locations. You can recycle your giant deck chair from event to event and location to location – they are great to highlight and draw attention to your stand at any trade show, business fair or convention, whilst also being a genuine crowd-puller outside your shop or other business premises. 

They Can Be Customised

Branded deck chairs are a universal advertising tool. They can be fully customised to display your company’s logo, colours and brand and will attract attention regardless of the business sector in which you trade.

Social Media Friendly

Advertising arenas can vary widely. Most companies now have digital and social media marketing presences, whilst still employing some of more more traditional marketing vehicles of printed promotional products such as leaflets, flyers and brochures or catalogues. There are not many, however, that can marry the two together. Giant branded deck chairs can do that. They are such novel items that people will want to capture the experience and the item together, so your giant deck chair is photographed and shared repeatedly. In today’s social media world, people will want to share their photos with others. Giant deck chairs are ‘Instagram-gold’ and images of people sat in your chair, with your branding emblazoned behind them, will be constantly referred on to others giving your business massive exposure!   

Practical and Portable

The big appeal of these items, along with their fun appearance, is that they are an interactive marketing tool – people will automatically want to sit in them both for the experience and the photo opportunity! Giant branded deck chairs make fantastic centrepieces for any event as well as providing an opportunity for people to have a rest whilst walking around a convention or business exhibition!